REACH 2024
In the Brain issue of CIFAR's magazine Reach, the exploration of groundbreaking research and its implications for understanding human cognition was brought to life through a vibrant and engaging layout. As the Creative Director for this project, I played a pivotal role in shaping the visual and conceptual elements that made this edition both informative and visually compelling. My focus was on ensuring that complex ideas were presented in an accessible and captivating manner, blending innovative design with clear communication to enhance the reader's experience and deepen their appreciation of the brain's remarkable intricacies.
Magazine Spreads
Social Media Campaign
For Reach magazine’s social media campaign, we designed a vibrant strategy that elevated the magazine's online presence through eye-catching visuals, interactive content, and targeted outreach. This campaign effectively translated Reach Magazine’s unique editorial voice into a dynamic digital experience, deepening connections with both new and existing readers.
Reach online
Our web presence campaign for Reach magazine seamlessly transitioned its print content to an engaging online platform. We digitized the magazine’s articles, features, and visuals into a visually captivating and user-friendly website. Some images were animated to better translate in a digital medium. The integration preserved the magazine’s signature style while enhancing accessibility and interactivity, allowing readers to explore and interact with the content on any device. See all the web posts here.